TikTok is introducing a new feature that allows them to lessen the quantity of artificial intelligence-produced media appearing in their timelines. This move comes as the company disclosed that it currently hosts in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The update is being tested over the following weeks before a global release. This advancement coincides with a increase in AI content, spurred by recent video-generation tools.
The Broader AI Trend
Recent reports that almost one in 10 of the quickest rising channels on another major platform primarily display content made by AI. A significant portion of this content is classified as “AI slop”, a term for poor-quality, bulk-generated content that is frequently absurd or surreal.
Our research shows that many people enjoy content created using AI tools, including digital art to science explainers, and we want to give people the option to see more or less of that, according to their own likes,” stated a platform representative.
AI on the Platform
The platform disclosed that there are now 1.3 billion videos on its app identified as artificially created. In total, more than 100 mn media items are submitted to the app daily, making clips made by AI a limited part of its complete catalog.
How to Adjust Settings
Viewers will be capable of reduce or increase the volume of artificial media they see by opening the “manage topic” feature in the app and choosing the AI content topic. Further subjects that can already be controlled under the filter encompass politics, style, cosmetics, and movement.
Content Labeling and Policies
The platform’s rules require users to identify “realistic” AI-generated content, and it prohibits harmful fake videos of well-known individuals or crisis events. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.
In addition, the app will henceforth apply an AI-generated label to content made using its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This measure is designed to stop users from attempting to bypass the tagging system.
AI Literacy Programs
The company is additionally introducing a two million dollar awareness program for experts and organizations to produce educational content about using AI responsibly. This initiative will support charitable organizations dedicated to educating programming and robotics.
Platform Protection
The video-sharing app has justified its moderation strategy, following discussion over intentions to cut jobs for numerous review team members in the UK. It is set to eliminate hundreds of positions in its trust and safety team in London, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A company official clarified that human moderation would still have a role, but artificial intelligence can protect employees by removing the most harmful content prior to it is viewed by people. The company reported a notable drop in disturbing and violent content reviewed by safety staff over the past year due to intervention by its machine learning processes.
We believe it is crucial to balance staff and AI to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s very important to limit contact with dangerous material as rapidly, which is where a lot of the machine support is really helping us process content quickly.”
